Outline
Through our partnership with Rounders England, we recognised that there has been a change in the market over the last 12 months in relation to the number of closed courses booked. We were therefore keen to work with Rounders England to undertake market research with course organisers who had previously booked in a course, to identify how the suite of coaching and leadership courses could be more accessible.
Approach
We developed two online surveys; one for course organisers that had recently booked in a course and another for those that had not re-booked a course in the last year. An incentive was offered to encourage organisations to provide feedback.
63% the overall sample size responded to this survey.
Outcome
The findings have enabled Rounders England to understand;
- The reasons why organisations run a course
- The barriers associated with organising a course
- The factors that influence accessibility of education
Respondents were also given the opportunity to provide qualitative feedback which provided rich information. This will now be used to shape the coaching and leadership offer moving forward.